Winterzon vakantie Portugal
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Autumn blog from Reinoud

The summer season has come to an end and the autumn vacations are just around the corner. We are seeing an exodus to sun destinations in Southern Europe for the autumn holiday weeks in the Netherlands, Belgium and Denmark.

For a few months now we see an increasing number of bookings for the autumn holidays. There are people who deliberately skipped the summer holidays this year or stayed in their own country and are now catching up on their holidays in the sun. As a result, demand almost exceeds supply and we are almost sold out. Remarkable is the proportion of family vacations booked this autumn. Whereas the number of bookings for families with children under 18 is 60% this year, in 2019 it was 45%.

Also after the autumn holidays, the destinations Gran Canaria, Lanzarote and Egypt are in demand. We certainly see great developments for the coming winter season, but also a higher demand than in 2019 for next summer. In the coming weeks, the detailed plans will be further refined and our ambition is to grow together with you.

Another great development is that we have gone live with Dynamic Packaging in the Netherlands and Belgium. Other countries like Denmark, Sweden and France had already switched to this technology last year. This means we can respond even better to the wishes of the customer and offer more flight options through a direct link with various airlines such as Transavia, Easyjet, Eurowings and Vueling. We immediately see that customers appreciate this and see more bookings coming in than we expected on our own capacity in October.
Last but not least, i would like to share with you the records of our Sunweb partner live stream, we hosted two weeks ago. The attendees have seen that we have made partnership even more prominent in our strategy. You will hear more about this in the near future. Our goal is to become the most loved partner brand.