Under the Sunweb flag, we offer cruise travel from Belgium, the Netherlands and Denmark with a select number of leading shipping companies. We're happy to make this type of travel available for many more people; offering new, high-quality alternatives for holidaying abroad.
Sunweb will offer routes to a variety of destinations, from the Mediterranean to Scandinavia and the Caribbean. In the last few years, we saw an increase in the demand for cruise travel. Growing numbers of people are considering it an ideal way of holidaying, and it's one of the fastest growing segments of the travel industry.
Online customers are a largely untapped market for cruise travel, so our ambition is to gain a significant market share within the cruise industry in a short time frame through a strong e-commerce strategy.
We've now started selling cruise-only for the 6 large cruise lines: Holland America Line, Costa Cruises, Royal Caribbean, MSC Cruises, Norwegian Cruise Line and Celebrity Cruises. In time, we will add flights and hotels to broaden our proposition and enable our customers to create their personalised cruise holiday.