To boost holiday bookings to Egypt, we offered €1 parking for customers travelling from Brussels Airport in January and February 2022. In cooperation with our preferred parking supplier Quick Parking, all holiday makers booking between 1 November 2021 and 1 February 2022 were offered this attractive option.
The campaign was promoted via social media (paid and organic), dedicated newsletter, via our partner Neckermann Belgium, and via promotions on our website and during the booking process.
During the campaign, we noticed an increase in traffic and an uptake in conversion. A great result for bookings to Egypt, especially as the country was still dealing with travel restrictions for European travellers at the time. During the 2 months the campaign ran, this option was booked almost 300 times. We believe this campaign provided an additional incentive for Belgian travellers wanting to explore beautiful historic Egypt.